The sales technique that we are going to discuss is a unique technique inspired from nature. We all have seen sunsets in our life time. You must have seen the sunset at least once. And we have seen so many beautiful sunsets until now. Have you ever seen an unpleasant sunset anytime? No! We can’t even picture an ugly sunset, can we?
But, if you were someone who worked in the Statistics, then there will be an unpleasant sunset for sure because you will be more technical about that. So relatively, there will be an unpleasant sunset. But in reality, you would have never pointed a particular sunset as an ugly sunset.
We all know that people will appreciate things that they have limited access to. People love things that are limited edition. Forbidden fruits are the sweetest. Things that are exclusive are more valued. So you appreciate sunset because we don’t get to see that every day. We do it rarely, and this is why we cannot stop appreciating it.
We will also discuss diminishing marginal utility later on, but that is not for now.
There are so many people out there like you who just value watching the sunset because they don’t get to see it every day. You would also want to capture the moment by taking a picture. People want to see that and rejoice.
This is also similarly applicable to the business as well. If you design your offerings in such a way that prospects perceive it as valuable, then you have already won. People want things that are exclusive, and they will pay a good price for the deal.
Your prospects will like products that you offer if they are exclusive. You can even change the appearance, design, display or packaging if you cannot change the core functionality.
If the offer is limited for a certain period, then people may want to buy the product. This plays a lot on the psychology.
It is human tendency to value something that is available in fewer quantities. But, when things are available in plenty, we tend to bestow less value upon them. They will be devalued. How often do we see a rainbow? Rarely. This is exactly we value it so much.
And the same thing is applicable in the business and can be implemented intelligently with the enterprise. Major companies have done greatly because they were able to reckon this technique.
All you need to do is identify a product or a service, augment it and make it beautiful. And then people will throng to buy your product.